Marketing Manager

Job title: Marketing Manager

Job description: Website:

Location: East End of Toronto, ON, (hybrid of remote and onsite work)

Hours: Monday to Friday, 40 hours per week, flexible schedule with core hours of 9am to 3pm

About Real Food For Real Kids:

Real Food for Real Kids (RFRK) is a growing company on a mission to make real food the standard rather than the exception.

A multiple award-winning company recognized for excellence and innovation, we’re a leading healthy catering company for child care centres, schools and camps. RFRK proudly serves nutritious meals and snacks to thousands of children throughout the Greater Toronto & Hamilton Area every day. We’ve also recently launched our Real Food Kitchen Delivery service ( ) to get our yummy food directly into households.

We’re looking for a fantastic person who knows how to get into the minds of current and prospective clients to join us as a Marketing Manager. If you like the sound of us so far, keep reading to see if you have the experience and skills needed for this rewarding role!

RFRK Values:

Put Health First

Find a Better Way

Trust & Team

Spread Good Energy

Authenticity

About the Role:

The Marketing Manager is responsible for developing marketing plans, strategies, tactics and key messaging. They are responsible for maintaining the unique, confidence-inspiring voice of RFRK – hip, fun, and expert in its field, and knowing how to reach our target audiences. Designing unique marketing and communications strategies thrill you and you enjoy rolling up your sleeves if timelines or workloads of your team require it. In this role, you’ll have the opportunity to think outside the box and create great work to raise awareness about the importance of good food habits early in life.

Some of the things you’ll get paid to do:

Manage Marketing & Promotion initiatives for Real Food For Real Kids and Real Food Kitchen brands

Manage marketing budgeting and reporting

Plan all digital marketing, including SEO/SEM, websites, email marketing/automation, sponsorship, social media, and advertising campaigns

Coordinate and manage internal supports and agency/consultant partners

Further develop electronic and print materials/content, packaging, and branding strategies (Newsletters, website content, primers) to increase brand awareness

Manage promotional photographic and video production

Communicate with Media and other interested parties to promote our brands with a robust PR strategy

Conduct market research to find answers about consumer requirements, habits, and trends

Identify consumer behavior trends and generate creative ideas on how to market our products and services based on these trends

About You

Must-haves:

Bachelor’s or master’s degree in marketing, communication, business or related field

2-5 Years in experience in related field

Exceptional communication, writing, and presentation skills

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

Demonstrable experience in marketing data analytics and tools

Proficiency with software relevant to the role including Google Apps, email marketing and automation, CRM, Shopify, WordPress, Adobe Creative Suite, Google Analytics

Nice-to-haves:

Project Management certification and/or experience

Food industry experience is considered an asset

French Language proficiency (written and spoken an asset)

Valid Ontario Driver’s License

Compensation: 70-80k per year, depending on experience

Working at RFRK comes with other perks too:

● Significant price discounts on our Real Food Kitchen online store

● Employee Savings Program (RRSP/TFSA Matching)

● Benefits program including alternative and preventative health treatments

● Mental Health Support Benefits

● Participation in RFRK’s Profit Share Program

● Paid Personal Days

To apply, please upload your résumé and cover letter, including salary expectations, explaining why you’d be a great fit for this role. If you meet almost all of the requirements and are not sure if you should apply, apply anyway! We may see something special in your application that sets you apart from the rest.

Real Food for Real Kids is an equal opportunity employer. We strongly encourage applications from diverse backgrounds and communities.

Real Food for Real Kids welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

No phone calls or emails, please. We’ll contact applicants who fit the bill, and invite them in for an interview.

Thanks for your interest in Real Food for Real Kids!

Copyright © 2021 Real Food for Real Kids, All rights reserved.

Company: Real Food For Real Kids

Expected salary: $80000 per year

Location: Toronto, ON

Job date: Thu, 17 Jun 2021 02:47:06 GMT