Marketing Coordinator

Job title: Marketing Coordinator

Job description: Date Posted: 06/15/2021
Req ID: 4963
Faculty/Division: School of Management
Department: Joseph L. Rotman School of Management
Campus: St. George (Downtown Toronto)

Description:

About us:

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise – Here’s where it changes – to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life.

Your opportunity:

Creative Destruction Lab (CDL) is a non-profit organization that delivers an objectives-based program for massively scalable, seed-stage, science- and technology-based companies. Its mission is to accelerate the commercialization of science for the betterment of humankind. CDL is a global program with sites at Oxford, Paris, Toronto, Vancouver, Montreal, Calgary, Halifax, Atlanta and Wisconsin. The program’s objective-setting process enhances the performance of technical founders who learn from the insights of experienced entrepreneurs, increasing theirprobability of success.

As the Marketing Coordinator, you will be responsible for supporting the marketing efforts of the nine CDL sites worldwide. This includes, contributing to the development of digital communications, providing website support, and supporting social media platforms and initiatives.

Your responsibilities will include:

• Determining the logistics required for the implementation of marketing and communication initiatives
• Ensuring the consistency of appearance amongst digital assets
• Producing promotional and outreach materials
• Analyzing and recommending options for the development of visual expression/layout of digital assets
• Advising on strategies to align websites with marketing/communication objectives
• Creating and editing web pages with interactive media
• Advising on social media trends and platforms to enhance digital communication strategies
• Maintaining information on digital platforms

Essential Qualifications:

• Bachelor’s Degree (BA, BSC, BENG, or BCOM) required, or acceptable combination of equivalent education and experience
• Minimum four (4) years experience in media, communications, advertising, or public relations
• Experience with digital analytics tools including Google Analysics, Adobe Analytics, Hubspot, etc. (certification is an asset)
• Experience in brand management and brand exploration
• Understanding of sponsorship revenue models
• Experience in event planning and execution
• Front-End Development skills: well versed in HTML + CSS
• Graphic design skills in Adobe Photoshop, Illustrator or InDesign
• Videography skills in shooting and editing videos
• Photography skills in shooting and editing photos
• Knowledge of database systems, segmentation, and marketing automation tactics
• Ability to work autonomously and independently

Assets (Nonessential):

• Bilingual in both English and French
• Certification in digital marketing platforms

To be successful in this role you will be:

• Adaptable
• Motivated self-learner
• Multi-tasker
• Organized
• Resourceful
• Team player

Notes:

This is a 1-year term

Closing Date: 07/04/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Term
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 09 — $58,824 with an annual step progression to a maximum of $75,227. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Jen Salerno

Company: University of Toronto

Expected salary: $58824 per year

Location: Toronto, ON

Job date: Sat, 26 Jun 2021 03:38:35 GMT