Associate Director, Brand & Recruitment Marketing – Internal Posting

Job title: Associate Director, Brand & Recruitment Marketing – Internal Posting

Job description: The Communications, Marketing and Creative Services (CMC) team is responsible for stewarding and enhancing the reputation and awareness of Dalhousie University through brand leadership, communications, marketing, public relations, community and stakeholder relations, creative services, media relations, issues management and crisis communications. Reporting to the Director of Marketing, CMC, the Associate Director, Brand & Recruitment Marketing is responsible for leading the high performing Brand & Recruitment Marketing team, and is ultimately responsible for developing, planning, managing and executing innovative, comprehensive and effective marketing strategies to enable the university to achieve its awareness, consideration and enrollment objectives.
Key Responsibilities

• Develop creative and innovative marketing strategies that contribute to the university’s business goals, with particular focus on advancing enrollment and strengthening image, domestically and internationally. Lead and oversee the development of a broad range of marketing campaigns, publications and communications to promote a positive image and reputation for Dalhousie and its constituent parts.

• Provide counsel and leadership to campus communicators and other constituencies on creating and implementing department or faculty specific marketing initiatives to ensure such efforts advance both unit-specific and overall institutional goals.

• Lead, develop and refine Dalhousie’s master brand strategy to ensure the university’s positioning and value proposition streams are meaningful, authentic and differentiated so that the university is presented as a leading destination of choice within the higher education sector.

• Develop and execute a brand education and brand champion program to continually evolve and steward Dalhousie’s brand.

• Assume a leadership role in conducting market research and campaign analysis, continually analyzing campaign performance in support of the university’s ability to attain its marketing goals.

• Provide leadership and strategic direction to the Brand & Recruitment Marketing team, a high-performing team that is accountable, strategic and strongly customer-focused.

Note

Applications for this position are restricted to current employees of Dalhousie University.
Qualifications

Undergraduate degree in public relations, marketing, or other related areas, plus considerable experience in a marketing, and/or communications context, preferably in a large institutional environment, experience within post-secondary sector is preferred (or an equivalent combination of training and experience) is required. A Master’s degree would be considered an asset. Exceptional marketing, communications and strategic planning skills are essential. Demonstrated ability to manage large and small projects and budgets autonomously, and the ability to provide clear direction to a broad range of staff and service providers. Media buying experience at a national level would be considered a strong asset. Demonstrated ability to engage in the evaluation and long-term analysis of a problem or situation where the solutions are not immediately obvious is vital to this role. Must have experience leading a team of high performing individuals.
Job Competencies

The successful candidate is expected to demonstrate proficiency in Dalhousie’s core and leadership competencies (https://www.dal.ca/dept/leaders.html), in particular:

– Integrity
– Respect & Inclusion
– Adaptability
– Knowledge & Thinking Skills
– Communication
Additional Information

Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program.
Application Consideration

This posting is restricted to current employees of Dalhousie University.

We sincerely appreciate all applications and note that only candidates selected for an interview will be contacted directly by the hiring department or Human Resources.
Diversity Statement

Dalhousie University is committed to fostering a collegial culture grounded in diversity and inclusiveness. The university encourages applications from Indigenous persons, persons with a disability, racially visible persons, women, persons of a minority sexual orientation and/or gender identity, and all candidates who would contribute to the diversity of our community. For more information, please visit .

Number of Vacancies 1
Open Date 06/24/2021
Close Date 07/02/2021
Open Until Filled No
Special Instructions to Applicant
Quick Link for Direct Access to Posting

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents * Résumé / Curriculum Vitae (CV)
Optional Documents * Cover Letter

Company: Dalhousie University

Expected salary: $69657 – 94244 per year

Location: Halifax, NS

Job date: Sat, 26 Jun 2021 05:27:38 GMT