Bilingual Director of Sales – Hotel

Job title: Bilingual Director of Sales – Hotel

Job description: Description

The Director of Sales duties will include, but not be limited to the following:

• Provide inspiring leadership and oversee all sales activities for the Sales Team.
• Champion the sales culture within the hotel, among associates and managers.
• Maintain and promote a team work environment with effective and clear communication among co-workers.
• Direct sales activities, measure progress, and adjust plans to drive revenues.
• Coach and support sales associates creating an effective, dynamic team.
• Engage with contacts for required sales and marketing initiatives, training, feedback and coaching to help others developing their skills and careers.
• Manage hotel and sales systems (including SalesForce) and ensure all pertinent client communication including proposals and contracts are documented within the system.
• Manage performance to achieve the right business mix and ultimately achieve sales goals, conducting performance appraisals, and implement actions as required.
• Work closely with the revenue management team to maintain a balance between occupancy, mix, and rate to achieve budgeted RevPar. Establish and adjust rates by monitoring costs, competition, as well as supply and demand.
• Develop and manage the sales budget, expenses, flow through and recovery to generate maximum returns.
• Develop and manage the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.
• Ensure cost control and budgeted expenses are met; approves master bills, VIP gifts, complimentary rooms, etc.
• Prepare and evaluate monthly reports and set appropriate actions.
• Evaluate business/sales goals, market opportunities, and available resources to generate profitable strategies.
• Implement and maintain a strategic sales plan and SMART action plan to generate top line revenues to meet or exceed annual budget expectations.
• Conduct account and market research to develop and implement effective sales strategies for each market segment, to grow market share.
• Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
• Understands customers, builds organizational credibility and develops new revenue sources on an on-going basis.
• Review data benchmarking (STR) report, competitive shopping reports and other resources to maintain an awareness of the hotel’s market position.
• Work with industry tools such as Agency 360 to shift identified market share.
• Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
• Work closely with brand and hotel team to maximize hotel revenues and exceed budgets.
• Conduct outside sales calls, telephone solicitation and site inspections to build relationships, aggressively target new business, and grow existing accounts.
• Represent the hotel at events, and sales related activities.
• Attend industry events, educational workshops, trade shows, and company sponsored conferences after hours.
• Participate in industry related clubs, societies, organizations and/or committees which may entail after hour meetings.
• Entertain clients on/off-site; representing the hotel in a professional manner.
• Participate in applicable corporate training programs.
• Engage with contacts for required sales and marketing initiatives.
• Engage with National Sales ensuring the hotel complies with sales and marketing programs.
• Promote the mission and values of the organization both internally and externally, as well as oversee the adherence to values and mission.
• Assist with various assignments and/or projects as assigned by Management Company.
• Other duties as may be required.

Requirements

• Minimum of 5 years’ experience as a Director of Sales in the hospitality industry, with proven track record.
• Post-secondary education (Hospitality Degree) in Sales or equivalent.
• Excellent communication skills both verbal and written.
• Highly energetic, aggressive self-starter and well developed sales skills including excellent negotiation, prospecting, presentation, and verbal & written communication skills.
• Strong sales leadership with ability to direct and motivate the team to achieve goals.
• Strong organization skills and detail oriented, commitment to superior customer service.
• Must have established industry contacts and knowledge of marketplace.
• Ability to work both independently and in a team environment.
• Strong negotiation and prospecting skills.
• Established industry contacts and knowledge of marketplace.
• Computer literacy (excel, word, group booking systems, internet, email, Delphi/SalesForce).
• Proven leader who can motivate and lead by example.
• Works well under pressure.

Position Type

Permanent

Company: JRoss Recruiters

Expected salary:

Location: Cornwall, ON

Job date: Sun, 20 Nov 2022 06:00:07 GMT

Job Source: Careerjet.ca

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