Bilingual Manager, Client Experience & Digital Marketing, Connect Advice

Job title: Bilingual Manager, Client Experience & Digital Marketing, Connect Advice

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Bilingual Manager, Client Experience & Digital Marketing, Connect Advice

Connect Advice is an internal startup and innovation channel at Sun Life. Our mission? Empower Canadians to achieve their health, wealth and financial protection goals. We’re working on building a new digital platform for Canadians to access personalized, trustworthy and unbiased advice whenever they need it. When Clients think of Connect Advice, they will remember the bespoke guidance they received from our team of expert advisors and the seamless and delightful experience they had using our smart technology. Join our intrapreneurial journey as we grow and bring our mission to life!

We’re looking for a talented experience designer/marketer to join our ambitious, fast-paced and high-performing team. Someone who is customer-obsessed, creative and results-oriented will thrive in this newly created role. If you have a passion for D2C, UX, marketing and communications, we want to hear from you!

What will you do?

Design awesome Client experiences by:

Managing UX operations (reviewing UX wireframes and handing off to agile build teams)

Collaborating with UX designers and UI developers to refine specs for implementation

Ensuring UX designs are in compliance with AODA standards

Refining UX processes and promoting the understanding of UX impacts across our business

Effectively communicating UX related topics, concepts and deliverables to teams, partners and stakeholders

Supporting market research initiatives and user testing with Clients and advisors

Assessing competitor experiences to identify key opportunities across the digital advice landscape

Develop clear and effective marketing campaigns and Client-focused communications by:

Partnering with the Director of Marketing & Communications, UX copywriters, designers and product owners to develop the monthly marketing calendar and creating digital assets needed for marketing campaigns

Supporting interpretation, guidance and recommendations to optimize end-to-end campaigns (including segments, creative, content, channels, tactics) on an ongoing basis by analyzing and reporting on campaign results (Excel, Adobe Analytics)

Managing multiple agency relationships by tracking and following up on POs and invoicing

Managing the content production and approval process (PRP), EN/FR proofreading and translation procedures for content

Maintaining and updating the inventory of advisor scripts and email templates by lead type and campaign, in partnership with the Operations team

What do you need to succeed?

Ability to speak and write in English and French

Strong writing, editing and design skills

Interest in copywriting and creative content strategy

Exceptional organizational capabilities and attention to detail

Solid knowledge of SEO, paid search, keyword research, and Google Analytics

Experience with direct-to-consumer marketing, e-commerce, and/or influencer management

Ability to work within tight deadlines and under pressure

Not afraid to challenge the status quo and not satisfied with “how it’s always been done”

Self-motivated with an entrepreneurial mindset

Ability to work independently and as part of a team

Exceptional presentation and storytelling skills

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Technical skills and Experience:

5+ years experience developing and implementing social media strategies across multiple platforms, including Facebook, Instagram, Tiktok, Pinterest, LinkedIn, etc.

2+ years experience in digital product management or UX research

Post-secondary education in business, marketing, communications, graphic design, or journalism

UX Design or Product Management Certification an asset

Expert knowledge of Microsoft Office (PowerPoint, Word, Excel, Access), Facebook Business Manager, Google Ads

Familiar with or keen to learn how to use Figma and Usertesting.com

What’s in it for you?

Opportunity to work on an exciting and growing new business within Sun Life Financial

Competitive salary and bonus structure influenced by market range data

Flexible Benefits from the day you join to meet the needs of you and your family

Pension, stock and savings programs to help build and enhance your future financial security

Wellness programs that support the three pillars of your health – mental, physical and financial

Fitness and wellness programs that help you balance work and life and enjoy a healthier lifestyle

Work-life balance by scheduling your day around your priorities and having more time to spend on the important things

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 67 400/ – 110 100/

Job Category: Marketing

Posting End Date: 06/06/2021

Company: Sun Life Financial

Expected salary: $67400 per year

Location: Toronto, ON

Job date: Fri, 04 Jun 2021 03:50:07 GMT