Digital Marketing Coordinator

Job title: Digital Marketing Coordinator

Job description: NOC Group: Business Development Officers and Marketing Researchers and Consultants (4163)

NOC Job Title: Marketing Project Officer

Expires in 13 days

Expires: 2021-06-30

Posted: 2021-06-17

Last Updated: 2021-06-17

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Job Number: 679138

Job Location(s)

2001 Silver King Road
Nelson, British Columbia
V1L 1C8, Canada

Job Description

Main Duties and Responsibilities
Works collaboratively to develop Digital Marketing strategies:

• Develops campaigns for paid, earned and owned digital marketing channels that steer the College’s digital narrative
• Tracks, analyzes and reports out on campaigns and communicates KPI’s to stakeholders
• Works to develop email marketing strategies to targeted audiences
• Assists to develop targeted campaigns to specified recipients in the customer relationship management database delivering optimized communication at optimized times
• Analyzes data, mapping communications and messaging along the student lifecycle and enrolment funnel, building engagement
• Works with the team to create and execute social media strategy
• Develops and executes effective digital campaigns
• Stays up-to-date on digital trends

Leads internal client-based project management initiatives

• Representing the Marketing team, works with clients within the College to execute innovative and strategic digital marketing solutions based on clients varying goals.
• Prioritizes workflow through a level of overall awareness of all projects and workload management, manages project timelines and critical paths.

Skills, Knowledge and Abilities

• Demonstrated knowledge of emerging digital tools and web analytics
• Demonstrated ability to perform wide degree of initiatives and marketing strategies using sound judgement and creativity
• Broad knowledge of digital best practices
• Demonstrated knowledge of various technology and computer applications
• A strong understanding and experience working with institutional and/or corporate branding and web design
• A high level of accuracy and attention to detail
• Ability to create and nurture effective partnerships/collaborations across the college
• Ability to edit within CMS and image editing software platforms as trained
• Familiarity with mass email online applications and analytics tools
• Ability to take initiative, creatively think, solve problems and bring new ideas
• Ability to work in a high-pressure environment that requires proficiency in multitasking, prioritizing, and meeting deadlines
• A commitment to continuous learning

Education and Experience

• 4-year university degree (Communications (preferred), Business, Marketing or related preferred
• A minimum of 3 years’ experience in marketing and digital communications
• Graphic Design Certificate and Training or courses in Digital Marketing, Analytics, Customer Relationship Management Systems, Social Media and Search Engine Optimization considered an asset
• High level understanding of Strategic Enrolment Management
• Proficiency in Digital and Social Media Marketing

** A combination of education and experience may be considered.
This is a regular, full-time position commencing August 2, 2021. Salary will be Pay Grade 10 – $30.88 per hour – in accordance with the PPWC Collective Agreement and is subject to JE Review.

How to Apply

Expiring: Jun 30, 2021

Website:

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Company:

Expected salary: $30.88 per hour

Location: British Columbia

Job date: Sat, 19 Jun 2021 07:43:25 GMT