Digital Marketing Manager (SEO, CRO, Web Analytics)

Job title: Digital Marketing Manager (SEO, CRO, Web Analytics)

Job description: About Maple

Founded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers.

We offer virtual care services across multiple distribution channels, including Direct-to-Consumer (“D2C”), Employers and Private Insurers (“B2B”), Government Funded Entities (“B2G”), and through clinical software licensing (“Licensing”). With more than 2 million Canadians with access to our services and a growing network of 1,600+ healthcare providers, Maple is one of Canada’s fastest-growing virtual care companies.

We have established an entrepreneurial culture centered around our mission to “deliver a connected healthcare experience”. We continue to build our team with employees who are passionate about improving access to healthcare for everyone, everywhere. We attribute this success to our employees, who have helped us achieve numerous noteworthy awards including: Globe and Mail’s #13 Top Growing Companies in Canada in 2020, Deloitte’s Fast 50 Companies to Watch, LinkedIn’s Top 10 Startups in Canada, and Canada’s Top Growing Companies 2020 (Report on Business).

About the Role

As the Digital Marketing Manager specializing in SEO, CRO, and Web Analytics, you’ll have the opportunity to advance Maple’s mission of building a connected healthcare experience.

Reporting to the Director of Digital Marketing, you’ll be responsible for optimizing the performance of our website properties to drive incremental growth in organic traffic, sign-ups, and adoption through the conversion funnel through SEO and CRO tactics. You have a strong digital marketing background with deep experience in testing and optimizing web pages, as well as a keen sense of user experience to drive optimal web journeys. As our Digital Marketing Manager, you will bring a mix of innovative concepts, measurement strategy, and a collaborative ability to execute, track, and analyze growth-focused initiatives. You will also maintain a full testing pipeline, prioritize tests, and balance test risk with potential impact.

Responsibilities

You will:

• Conduct keyword research to guide content teams and make data-driven recommendations to drive growth in organic traffic.
• Manage off-page optimization projects working with paid media and brand marketing teams to create back-linking opportunities.
• Perform technical SEO analysis, in addition to content and user intent analysis, in order to prioritize and evolve broader marketing strategies.
• Collect and report on SEO KPIs, and review technical issues to recommend fixes (e.g. page speed, internal linking, redirects, sitemaps, page depth, structured data).
• Collaborate cross-functionally with other marketing team members, product and engineering to identify and prioritize conversion opportunities.
• Develop, manage, and report on multivariate tests, owning documentation and tracking of all CRO action items and workflows.
• Track conversion rates and measure progress against goals, constantly looking to eliminate friction, improve outcomes, and introduce creative ideas that are quickly tested and evaluated.
• Develop and present SEO and CRO guidelines and recommendations to all applicable team members that influence the user experience.

Required Skills

• 6+ years in digital marketing, with at least 3+ years of experience specifically managing SEO and CRO
• In-depth knowledge of keyword research using tools such as Google Analytics, SEMRush, Ahrefs, Keyword Planner, etc.
• Strong technical SEO knowledge and expertise
• Ability to design, propose and execute effective hypotheses and implement tests to validate them
• Experience presenting results with actionable insights and work with cross-functional teams to implement longer-term solutions
• Experience developing and calculating statistical significance for A/B and multivariate tests
• Ability to interpret large data sets and extract key insights
• Deep experience planning initiatives and working across different teams to influence content and other related marketing initiatives that impact SEO and CRO

Key Capabilities

In addition to the skills described above, you are:

• Mission-driven — we are a small and passionate team challenging the status quo of the healthcare industry. You need to be passionate about playing an integral part in helping us accomplish our mission and vision.
• Execution-oriented — you have a strong ability and desire to execute to the highest standard. You care deeply about the quality of your work and don’t cut corners.
• Highly organized and planful — you have the ability to manage multiple projects with strong attention to detail and prioritization skills.
• A strong communicator — you speak plainly and truthfully. You communicate complex ideas in a clear and easy-to-understand way.
• Highly collaborative — you have excellent interpersonal skills and the ability to work collaboratively with a cross-functional team.

Other Role Information

• Job Type: Full-time
• Reporting Manager: Director, Digital Marketing
• Location: Toronto OR Remote
• Start Date: June 2021
• Salary: $75,000 – $85,000
• Performance Bonus: Eligible for an annual performance-based bonus.
• Equity compensation: Available subject to board approval, to be discussed.
• Paid Vacation: 3 weeks

Working at Maple

We want you to love working at Maple. We want you to feel challenged and supported, cared for, and driven. Just as we’re driven to grow, to improve, to iterate our products and services, we want you to take the same mindset as you work towards achieving your personal best. We can all learn, we can all develop, and we can all power the future of healthcare. But we can only do it together. At Maple, we are a team first and foremost. Your success is our success.

In order to support your wellbeing, we offer an evolving set of benefits and perks, including:

• Health benefits: Comprehensive health and dental benefits and insurance and unlimited online consultations with a General Practitioner
• Maternity & parental leave benefits: Up to $8,000 supplemental unemployment benefit
• Paid personal days: 10 personal days plus additional paid and unpaid time off for significant life events
• Flexible hours: For example, work from home Fridays when in office
• Learning & development: up to $1,000 professional development budget per fiscal year, continuous feedback culture, semi-annual performance reviews depending on start date
• Periodic use of the company parking spot when in office
• Healthy snacks or remote alternative
• Quarterly team socials

We’re an equal opportunity employer and value diversity at our company. We don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please note that any offer of employment may be subject to verification of employment and education background checks, including a criminal record check

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Company: Maple

Expected salary: $75000 – 85000 per year

Location: Toronto, ON

Job date: Sun, 06 Jun 2021 03:49:04 GMT