Director of Growth Marketing

Job title: Director of Growth Marketing

Job description: Our client, a fast-growing, multi-channel consumer accessories brand is looking for an ambitious, growth minded, data driven Director of Growth Marketing to join their small team. Are you looking for the next step in your eCommerce and Marketing career? Take your direct-to-consumer DTC brand growth experience to the next level with this fully remote role reporting into the US corporate office.

Responsibilities of the Director of Growth Marketing:

You will be responsible for planning and executing programs that meet and exceed multi-million-dollar sales targets through Direct-To-Consumer sales channels (website, amazon.com, etc.) but also Direct-To-Business sales channels.

• Leadership – you will oversee and grow a small team of internal and external resources.
• Sales/Marketing – plan, execute and optimize a variety of strategies and tactics, primarily digital, to generate awareness, engagement and sales from new and existing customers. Develop and maintain promotional calendars as well as product/style seasonal and limited edition launches to achieve objectives.
• Site/Catalog Management – own/manage the overall UX/UI, product content (copy, images, videos, etc.) and respective data to maximize customer experience and conversion related metrics on our owned sites (Shopify Plus) and 3rd Party sites (Amazon.com, etc.)
• Customer Loyalty – Turn customers into brand/product ambassadors.
• Reporting & Analysis – Generate reports detailing sales and marketing performance against plans and key metrics like CAC, CR, LTV, etc. Analyze sales, customer and marketing data to make recommendations for future marketing tactics, inventory management, product development efforts, etc.
• Develop repeatable, scalable processes – Build the foundational elements and culture for growth through continuous improvement with documented processes and learnings.

What you will bring:

• You have 5+ impressive years of learning and mastering DTC sales & marketing and are ready to prove that you can repeat your success under your own leadership
• You love customers and make them the center of your work universe
• You are strategic AND hands-on
• You can create a plan, execute that plan (with resources as needed) and then analyze it with recommendations for future
• You have a growth mindset and like to test & learn
• You have managed a multi-million marketing budget including media and resource spend
• You have experience with various forms of marketing with deep knowledge of how to plan, execute and scale social media (paid, organic) influencer marketing and SMS
• You have experience overseeing branding & creative development
• You have experience working with various eCommerce and Marketing technologies, i.e. Shopify, Klayvio, Google Analytics, etc.
• You lead by example and aren’ t afraid to challenge and say no, while recognizing we’ re all still learning

What you can expect:

• Salary $120-150, 000
• Results-driven environment with empowerment and autonomy
• Flexibility of fully remote role, reporting into US corporate office
• Benefits from Day One

Only candidates already eligible to work in Canada will be reviewed. Only qualified candidates will be contacted.

Meet Your Recruiter

Allison Ford
Vice President
Recruiting Specialty: Marketing & Communications

Allison is one of the few senior recruitment consultants in Vancouver to specialize in marketing and communications. A well-networked “matchmaker,” Allison is passionate about bringing the right people together at the right time. Having hired for her own growing businesses, she knows the power of a great team, and digs into both the technical needs and personalities required for success. Deeply connected to loyal clients and candidates after 20 years in business, Allison is known for her strong relationships, positive reputation and service to the community.

Allison is a great listener who introduces candidates to opportunities in the hidden job market that are in line with their career goals and dreams. In the process, she shares the inside scoop on companies’ cultures and visions. Allison’s love of matchmaking is rooted in a degree in sociology and a lifelong fascination with the study of people and culture; but it’s her background in marketing that sets her apart.

In short, Allison delivers quality results — the best candidates in the market.

Allison calls the North Shore home and enjoys a healthy and active lifestyle that includes yoga, hiking, and cheering on her three kids at sports fields everywhere.

Company: The Headhunters

Expected salary: $120000 – 150000 per year

Location: Vancouver, BC

Job date: Sun, 27 Jun 2021 04:27:01 GMT