Email Marketing Specialist B2B SaaS

Job title: Email Marketing Specialist B2B SaaS

Job description: Are you an Email Marketing wizard? Our global tech client’ s Digital Product Strategy team is looking for an Email Marketing Specialist who’ s truly passionate about emails. With your strong background and passion in email marketing, you’ ll support the end-to-end email delivery for multiple cloud products from planning, execution, to reporting. You think and plan creatively, and also build and execute the plans yourself in the marketing automation tool (Marketo). You’ re a self-starter and critical thinker who always strives to provide the most value for customers— always creating the best customer experience. You’ re highly organized, creative, process-driven, attentive to details, and able to work independently and collaboratively in a fast-paced environment. This is your chance to join a high-profile global tech leader! What the Email Marketing Specialist does:

• Execute the entire email process including but not limited to content planning, copywriting, campaign building, segmentation building, campaign execution, automated flow set-up, testing, deployment, and reporting
• Collaborate with product experts to create compelling messaging, copy, and layout of emails
• Critically analyze and optimize email performance— implement A/B testing and other optimization plans
• Reporting of email campaigns and programs
• Work closely with teams across Digital Product Strategy: Webinars, Design, Social Media, Community, Product Experts, Technical Writers, Product Coaches, and more.

What the successful candidate will bring:

• 3-5 years of experience in email marketing. Strong understanding of email best practices.
• Have experience managing strong email deliverability and strong understanding of email compliance regulations such as CASL, CAN-SPM, and DGPR
• Strong technical skills in HTML, CSS, AMPScript an asset
• Excellent ability and understanding of communications (audience, messaging, tone, etc.)
• Excellent ability to write personalized, concise, and compelling copy
• Experience with a marketing automation tool (i.e. Marketo, Eloqua, Pardot, etc.)
• Excellent attention to details
• Keen eye for design (email design/layout). Design skills & ability an asset.
• Familiar with email QA process and implementation of QA fixes
• Ability to logically and creatively design and execute on workflows and customer journeys
• Knowledge about customer journey for B2B SAAS products and customer experience best practices
• Experience with analytics tools helpful (Google Analytics, Adobe Analytics, advanced Excel skills, etc.)

In return, what you can expect:

• Remote work to start, then hybrid return to office in Yaletown (Vancouver, Canada office)
• Benefits from Day One
• Salary range $60, 000 – $80, 000 per year

Only candidates already eligible to work in Canada will be reviewed. Only qualified candidates will be contacted.

Meet Your Recruiter

Allison Ford
Vice President
Recruiting Specialty: Marketing & Communications

Allison is one of the few senior recruitment consultants in Vancouver to specialize in marketing and communications. A well-networked “matchmaker,” Allison is passionate about bringing the right people together at the right time. Having hired for her own growing businesses, she knows the power of a great team, and digs into both the technical needs and personalities required for success. Deeply connected to loyal clients and candidates after 20 years in business, Allison is known for her strong relationships, positive reputation and service to the community.

Allison is a great listener who introduces candidates to opportunities in the hidden job market that are in line with their career goals and dreams. In the process, she shares the inside scoop on companies’ cultures and visions. Allison’s love of matchmaking is rooted in a degree in sociology and a lifelong fascination with the study of people and culture; but it’s her background in marketing that sets her apart.

In short, Allison delivers quality results — the best candidates in the market.

Allison calls the North Shore home and enjoys a healthy and active lifestyle that includes yoga, hiking, and cheering on her three kids at sports fields everywhere.

Company: The Headhunters

Expected salary: $60000 – 80000 per year

Location: Vancouver, BC

Job date: Sun, 27 Jun 2021 03:22:08 GMT

Job Source: Careerjet.ca