Growth Marketing Specialist – User Conversion

Job title: Growth Marketing Specialist – User Conversion

Job description: Job Description:

What started as the result of a hackathon in 2014 is now the world’s #1 Instagram marketing platform. Later was built on the idea that social media management should be easy, quick, and affordable. Our mission is to help small businesses and entrepreneurs create and grow their businesses online. Six years and millions of users later, we’re still going strong.

We’re looking for people who can help us build something great for our customers-from content writers, designers to developers. So if you’re the kind of person who really cares about making something meaningful, then keep reading.

Our Values

Our core cultural values are manifested in our practices and processes every day. We highly value transparency and fairness in everything we do. We look for people who like to move quickly, are ambitious yet humble and have a great sense of humour. If you have a mischievous spark of fun, that’s even better.

What you will be doing

Your ultimate goal is to improve Later’s free to paid conversion. This is a critical and strategic role in our self-service onboarding/marketing funnel. Your role will help optimize our free to paid conversion strategy through various touchpoints, in order to drive more users to see value in Later’s paid plans. You will build a cohesive journey for new free users that delivers the right message at the right time, through various touch points such as emails, in-app messages, and product tours. You will be joining the Onboarding team, who focuses on one to many strategies in order to increase activation and adoption for our users.

The mission of the Growth/Customer Success team at Later is to help our customers achieve their visual marketing goals through the use of our product, and experience value from the product as fast as possible. We are also the champions of retention within the company and work to understand, track, and report on customer churn, and then align company initiatives around reducing churn.

Our team acts as an experiment lab to identify friction points within the customer experience. We then develop solutions, implement tests, and share feedback with other teams within the company, so we can work collaboratively to reduce churn.

Responsibilities

• Develop and manage our free user conversion strategy to drive more free users to become paid customers
• Create a cohesive new free user journey via multiple touch points including emails, in-app messages, and tours, in order to help users see value in Later’s paid plans
• Deeply understand both the audience and experience of new free users
• Produce in-depth segmentation and targeting, based on user data such as product usage, activity, behavior, intent, etc.
• Drive a jobs-to-be-done approach for onboarding different user segments based on their specific desired outcomes

• Measure, monitor, and report on the performance and impact of tactics, continuously analyzing and developing optimizations

• Create feedback loops to address retention at its root with teams such as Customer Retention, Customer Onboarding, Product, and Marketing based on experiments and campaign results

What we are looking for

• 2+ years relevant experience in product marketing, lifecycle marketing, or growth marketing, preferably for a SaaS business
• Experience with customer automation and product tour software (Klaviyo, Intercom, Appcues, or other similar platforms)
• Proficient in developing complex segmentation based on user data and behavior
• Strong sense of analytics and how to measure results, obsessed with making optimizations to take your work to the next level
• You’re passionate about customer sentiment across a complex and diverse customer journey, with multiple paths and phases
• Prior experience working at product-led growth organizations and/or freemium business models

Nice to Haves

• You’ve used tools such as Asana, Notion, Amplitude, Fullstory, etc.
• An understanding of how retention impacts high velocity, self-service, SaaS businesses
• You are a creative thinker who is comfortable working both independently and in a team environment
• You embrace feedback, and have a constant desire to learn and improve
• You have a strong and strategic understanding of the visual social media landscape, specifically around Instagram, Pinterest, Twitter, Facebook, and TikTok strategy

Salary Range

$63,500 – 74,500

Perks

• A generous Education & Conference Budget
• Health Savings Plan
• Flexible Hours & Work Schedule
• Technology Bonus
• Annual Company Retreat
• Vacation & Sick Days
• Bright, spacious, and modern office, 5 rooftop patios with amazing city views

Working Locations

People & Places (HR), Product, and Development roles are based out of our Vancouver headquarters. If you are not located in Vancouver, but interested in relocating for the role let us know!

Whereas, roles on our Marketing and Customer Experience teams are open to remote candidates based out of Toronto and London, UK, in addition to working out of our Vancouver headquarters.

Note about applying:

This is the best place to submit your application for it to be reviewed by our team. Later does not work with recruitment agencies to fill open positions. We will not be accepting requests to work with agencies.

Company: Later

Expected salary: $63500 – 74500 per year

Location: Vancouver, BC

Job date: Fri, 02 Jul 2021 06:00:50 GMT

Job Source: Careerjet.ca