Marketing Analytics Consultant

Job title: Marketing Analytics Consultant

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

***Please note this is a 6-month contract opportunity ***

About the role:

The marketing analytics consultant will report to the Marketing Analytics Manager. The candidate will be accountable for supporting Marketing & Business Development through analytics and consulting on the needs of the marketing campaigns and projects.

What will you do?

• Contribute to the development of campaign journeys and work with cross-functional team to oversee deployment
• Ensure smooth set up and deployment of campaigns and newsletters
• Gather insights and examine campaigns using analytics to maximize performance
• Assist in mapping data sources and contributing to project level dashboards
• Responsible for maintaining and monitoring reporting of the dashboards
• Identify process gaps, efficiencies, refinements and establish new process

What you need to succeed?

Specialized Skills & Knowledge

• Working knowledge of relational databases and database constructs
• Knowledgeable in the field of Marketing automation
• Knowledge of industry standards and best practices for digital and direct marketing contact management
• Comfortable using marketing tech stacks to build and execute email and online campaigns
• Understanding of contact models (B2B, B2B2C), concepts, and strategies
• Thorough understanding of social media platforms, including advertising, and how they support other digital marketing efforts
• Understanding of User Experience (UX) processes (building products and solutions that provide meaningful and relevant experiences to the user)
• Experience in using Tableau (connecting to data, building functional dashboards)

Other Required Skills

• Advanced knowledge of Microsoft Office (Excel, PowerPoint, etc.)
• Strong analytical skills and understanding of reporting development/requirements
• Ability to embrace change and adapt to constantly evolving business priorities
• Project management, multi-tasking, and time management skills
• Ability to think critically, learn quickly and adapt to a fast-paced work environment
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Excellent interpersonal skills: must be able to consult, influence and negotiate with people from diverse backgrounds and levels throughout the organization

Experience

• Post-secondary education in marketing or communication-related field or relevant work experience
• Minimum 3 years of experience in marketing promotions roles
• 1-2 years of experience with automated email marketing campaigns
• 1-2 years of experience in database marketing analytics
• Experience with marketing reporting platforms (Salesforce, Tableau, Adobe Analytics, etc.)
• Experience creating and executing marketing programs as part of collaborative team

Preferred skills

• Understanding of Agile work principles
• Understanding of UX processes
• Advanced Microsoft Excel knowledge

• Bilingual (English/French)
• Previous experience working in financial services

What’s in it for you:

• A friendly, collaborative, and inclusive culture
• A common-sense dress code, where you dictate how you dress based on your day
• An environment of continuous learning and improvement
• The opportunity to move along a variety of career paths with amazing networking potential

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 49,400/49 400 – 80,800/80 800

Job Category: Marketing

Posting End Date: 04/07/2021

Company: Sun Life Financial

Expected salary: $49400 – 80800 per year

Location: Toronto, ON

Job date: Sun, 27 Jun 2021 06:21:37 GMT