Marketing Manager, Digital & Social Media

Job title: Marketing Manager, Digital & Social Media

Job description: The Communications, Marketing and Creative Services (CMC) team is responsible for stewarding and enhancing the reputation and awareness of Dalhousie University through brand leadership, communications, marketing, public relations, community and stakeholder relations, creative services, media relations, issues management and crisis communications.

Reporting to the Associate Director, Digital Marketing Platforms, the Marketing Manager, Digital & Social Media is responsible for leading Dalhousie’s social media marketing and communication efforts, developing and implementing strategies that support and integrate marketing and communication efforts across a number of central social media accounts.
Key Responsibilities

• Generate, schedule, publish, and share daily university content that builds meaningful connections and encourages community members to take action, with a multi-platform omni-channel approach across various profiles.

• Create effective and strategic content across several mediums/platforms with an excitement for new mediums/platforms, optimizing content for maximum performance.

• Serve as the university’s lead (working closely with relevant stakeholders) strategizing and creating content, leveraging social media as a student recruitment tool.

• Serve as Dalhousie’s social media innovation lead, counseling CMC leadership and the university-at-large around emerging best practices, new platforms, and new functionality within existing platforms.

• Collaborate with university social media administrators to ensure for optimization of their social media profiles and content, providing thought leadership and governance to a decentralized group of professionals.

• Provide feedback to other CMC team leads on the impact of content using data-driven analysis and monitor effective benchmarks for measuring the growth of the online community and analyze, review and report on effectiveness of content and campaigns.

Note

Frequent evening and weekend work required.
Qualifications

Undergraduate degree preferably in public relations, marketing, journalism or other related areas, plus a minimum of five years’ related experience (or equivalent combination of training and experience) is required. Experience using social media management tools and media tracking (i.e. Hootsuite, Sprout Social, Meltwater, Mish Guru, Wibbitz) will be considered an asset. Experience with international social media marketing platforms (i.e. WeChat, Weibo, etc.) considered an asset. Exceptional communications skills, including strong writing abilities, are essential. Demonstrated ability in developing and implementing strategic and measurable marketing plans, managing large projects including digital marketing campaigns. Experience with media buying considered a strong asset.
Job Competencies

The successful candidate is expected to demonstrate proficiency in Dalhousie’s core and leadership competencies (https://www.dal.ca/dept/leaders.html), in particular:

– Respect & Inclusion
– Adaptability
– Communication
– Thinking and Acting Strategically
– Relationship Building
Additional Information

Dalhousie University supports a healthy and balanced lifestyle. Our total compensation package includes a defined benefit pension plan, health and dental plans, a health spending account, an employee and family assistance program and a tuition assistance program.
Application Consideration

Applications from current university employees and external candidates are assessed concurrently. Current university employees will be given special consideration.

We sincerely appreciate all applications and note that only candidates selected for an interview will be contacted directly by the hiring department or Human Resources.
Diversity Statement

Dalhousie University is committed to fostering a collegial culture grounded in diversity and inclusiveness. The university encourages applications from Indigenous persons, persons with a disability, racially visible persons, women, persons of a minority sexual orientation and/or gender identity, and all candidates who would contribute to the diversity of our community. For more information, please visit .

Number of Vacancies 1
Open Date 06/18/2021
Close Date 07/05/2021
Open Until Filled No
Special Instructions to Applicant
Quick Link for Direct Access to Posting

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents * Résumé / Curriculum Vitae (CV)
Optional Documents * Cover Letter

Company: Dalhousie University

Expected salary: $59231 – 80134 per year

Location: Halifax, NS

Job date: Sat, 19 Jun 2021 23:45:47 GMT