Marketing Manager (JR1028335)

Job title: Marketing Manager (JR1028335)

Job description: Company Description

Broadridge Financial Solutions, Inc. , a $4 billion global Fintech leader and part of the S&P 500® Index, is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, asset and wealth managers and corporate issuers. At Broadridge, we do well by doing good. Our unique culture is guided by the Service-Profit Chain—the idea that success is mutual, directly connecting employee engagement, client satisfaction, and the creation of stockholder value. We enable better financial lives by powering investing, governance, and communications for our clients, their customers, and the financial services industry.

Job Description

The Marketing Manager is responsible for a broad range of marketing responsibilities in Canada across multiple segments: Wealth Management, Asset Management, Capital Markets, Governance and Communications. You will be responsible for planning, product marketing, budget management, campaign marketing, digital and social media, sales enablement, and marketing communications. The Marketing Manager will demonstrate excellent project management skills as well as a mix of marketing skills, knowledge about the financial services industry, and the ability to prioritize work very efficiently in a fast-paced, highly matrixed work environment.

The Marketing Manager is also responsible for creating thought leadership initiatives, overseeing customer research projects, digital marketing, and lead generation–across multiple channels. This role works closely with, and in support of, the Vice President of Marketing, as well as with other marketers globally, working with sales partners to develop and execute marketing plans, content, and campaigns and to deliver measurable results and return on investment.

The Marketing Manager will also be responsible for the management of multiple in-person and virtual events including a large Canadian client event.

Key Job Functions/Responsibilities

• Supports development of the Canadian marketing strategy, including planning and executing campaigns that deploy an appropriate mix of marketing tactics and channels to deliver consistent and impactful marketing that meets sales/business objectives (Brand, Events, Digital, PR, Corporate Communications).
• Develops compelling, differentiating value propositions, positioning, and messaging at the product and segment level for Broadridge products and solutions.
• Aligns with the global marketing plans in conjunction with the global marketing teams.
• Creates impactful, on-brand marketing communications -including sales communications, emails, newsletters, social media posts, webinars, and other thought leadership content.
• Supports lead generation campaigns in conjunction with the prospecting team to develop new sales pipeline opportunities.
• Monitors competitor marketing activity and relevant customer trends.
• Tracks and reports on the impact of marketing activities to maximize ROI.

Qualifications

Education:

• Post-secondary education, preferably with a focus on marketing.

Experience:

• 5+ years of experience in B2B marketing, preferably in the finance or technology industry.
• An understanding of financial services trends and technology.
• Experience in copywriting, proven digital delivery, agency relations, collateral creation, stakeholder management, webinars/events.
• Experience in copywriting, proven digital delivery, agency relations, collateral creation, stakeholder management, webinars/events.
• Ability and willingness to travel up to 20% as needed.

Skills:

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple business and sales stakeholders.
• Adept at using marketing technology platforms with a strong digital bias

Tools:

• Excellent knowledge of Microsoft suite of products, including Word, Excel, and PowerPoint

Additional Information

Recruitment Process
COVID-19 has accelerated change across our workplace, including our hiring practices. As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. Our recruiters will explain how virtual interviews will be held throughout the recruitment process, and they will be able to answer any questions you might have.

Workplace Flexibility
We are committed to supporting flexible work arrangements, investing in technology or other resources to enable you to work from home effectively, wherever possible.

At this time the role will start as full-time remote, as all of our associates are working from home. You should have a basic home office set up, high-speed internet, and the ability to work without distractions during core business hours. When everyone is able to return to the office this role will be hybrid, offering the right balance of virtual working and on-site activities (based out of our British Columbia or Ontario office location) for associates and clients as per the specific requirements of each role.

Accessibility & Accommodation

Broadridge is an equal opportunity employer and is committed to a diverse and inclusive workplace ensuring that equal employment opportunities are provided to all individuals, regardless of race, colour, gender identity, sexual orientation, marital status ,creed, age, disability, religious affiliation, or national origin or citizenship. If you require any accommodations during the recruitment process, please notify our recruitment team.

Company: Broadridge

Expected salary: $70456 – 105684 per year

Location: Toronto, ON

Job date: Sat, 22 May 2021 22:59:51 GMT