Marketing Manager, Sponsorships & Events

Job title: Marketing Manager, Sponsorships & Events

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

What will you do?

Lead the Sponsorship & Events team for Group Benefits

Work closely with the Director and Business Development leaders to understand the multi-year business strategy and determine marketing priorities to support and enable business plans and outcomes

Lead the planning and execution of all GB external-facing events in support of key initiatives that target all audiences

Develop project plans and manage projects with multiple work streams and stakeholders

Monitor and manage all projects to stated plans, budget constraints and timelines

Establish and document best practices for planning events

Work closely with external agencies, vendors and media colleagues to negotiate contracts, rates and best possible placements for Sun Life

Develop and implement effective, measurable B2B advertising and targeted regular industry sponsorships to support key value proposition messages

Generate “buzz” in the marketplace for our events, ads and sponsorship launches

Develop a yearly events & sponsorship plan for Group Benefits using consistent criteria for selection

Proactively identify and engage GB and cross business unit partners (Group Retirement Services, Customer Solutions) in plans for optimal leverage and cost-efficiency to extend and exploit our market penetration

Work closely with GB Marketing Leadership team to develop and deliver high-caliber, compelling Client Council events that demonstrate our commitment to customer insights and thought leadership. Leverage the information/ feedback received at these events to inform and educate key stakeholders across business units on impact to their business plans

Work closely with Director, Corporate Account Marketing to develop and manage event plans for annual Advisor Business Council and our Advisor Innovation and Education Roadshow and or Advisor Webinar Series. Work with other marketing colleagues to write and develop marketing collateral to support these events

What do you need to succeed?

A minimum of 5 year marketing and communications experience in in group benefits, insurance, financial services or a related industry

Proven experience managing events, projects, sponsorships and advertising placements

Superior writing and editing skills

Proven ability to manage to timelines and budgets without supervision

Knowledgeable about marketing functions (eg. advertising, promotion programs, communications, sponsorship) and the roles each plays in a successful marketing organization

Demonstrated knowledge of formal marketing strategy development and best practices

Experience working with outside agencies and creative consulting firms

University degree and/or Marketing, PMP designation or Communications Degree

Membership and participant in industry and/or marketing organizations

Calm under pressure

Fun and engaged team member

Business to business marketing experience

Understanding of digital communication channels

The ability to write and edit strategic pieces of communication is essential to success in this position. A demonstration of writing/editing skill will be required as part of the interview process

What’s in it for you?

Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

A friendly, collaborative and inclusive culture

Joining a reputable organization with over 150 years of history

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range: 67,400/67 400 – 110,100/110 100

Job Category: Product

Posting End Date: 28/06/2021

Company: Sun Life Financial

Expected salary: $67400 – 110100 per year

Location: Toronto, ON

Job date: Wed, 16 Jun 2021 05:10:53 GMT