Product & Customer Marketing Manager

Job title: Product & Customer Marketing Manager

Job description: Our client is one of Canada’s fastest-growing companies that started bootstrapped and is running fully on revenue. Our client has over 700k users and works with some well-known brands including SAP, Salesforce, the Economist. They are revolutionizing how businesses create videos! This role is based in Vancouver (remote during Covid).

This role is great for someone with a passion for bringing product fit to market and is customer-obsessed. You’re naturally curious and creative, with the ability to explain complex ideas in a simple format, allowing your audience to fully understand and grasp how our product benefits them in their world. You’re adept at working with multiple teams and stakeholders to bring the GTM vision to our customers.

You Will

• Deeply understand our customer personas at the company and individual levels (ICP and Buyer persona) by engaging in customer research to identify actionable insights
• Know our product, our product story, and our product value in how it solves the pain points of our customers
• Create product-focused content that speaks on the story and value of our product (newsletters, launch press kits, etc)
• Manage product launch planning and execution campaigns to achieve targets
• Understand the competitive and industry landscape to be able to position us strategically, defining our uniqueness and market fit
• Be a driver in GTM activities like Pricing, Positioning, and Messaging creation strategies (elevator pitches)
• Manage and maintain a Customer Advisory Board for product and market feedback
• Provide sales enablement and training for new product launches, competitive differentiators, and market insights
• Create campaigns that delight within our customer base, creating sticky customer advocates and evangelists

You Have

• 3-5 years experience in a Customer and/or Product Marketing role
• B2B SaaS experience
• Proficiency with:

• Excel, data analytics, Baremetrics, Mixpanel
• Market research tools
• Google analytics
• Project management

Compensation: 75-90k

If this role aligns with your experience and goals, please apply to our posting!

Company: Targeted Talent

Expected salary: $75000 – 90000 per year

Location: Vancouver, BC

Job date: Fri, 25 Jun 2021 06:11:17 GMT