Senior Marketing Manager

Job title: Senior Marketing Manager

Job description: You are you a strategic and versatile marketer with a knack for successfully leading project launches and executing strategy? Do you live and breathe marketing? Do you have a background in the food industry? If the answer is yes, then we want to hear from you.

Our client, a leading manufacturer and marketer of bakery products, located in North York, is looking for a Senior Marketing Manager to join their dynamic team. The ideal candidate will bring their strategic mindset and hands-on experience as a senior marketing generalist to develop and execute all aspects of marketing strategy including marketing project management, events, brand, digital and social media.

Key Responsibilities:

• Work with the VP Marketing to develop marketing strategies for project launches and corporate brand initiatives
• Bring a dynamic mix of Marketing functions executing innovative, disruptive, and breakthrough brand marketing plans for our B2B customers and their consumers.
• Drive strategic development of their products and categories to deliver and realize revenue, profit, and market share targets focused on their short, mid, and long-term plans.
• Develop the long-term business strategic plan and innovation strategy through research and analysis, leveraging data and insights from diverse sources
• Present your launch ideas to customers
• Manage brand to drive awareness, capture market share, and work with cross-functional teams to implement strategic marketing plans
• Manage marketing campaigns from ideation to execution to reporting
• Cultivate strategic relationships with third party partners to support marketing plans and corporate business goals
• Manage the marketing budget and schedule, ensuring high quality campaigns are successfully deployed within set time frames.
• Manage tactics for all projects ensuring deadlines are met.
• Generate and develop reports to evaluate ROI of marketing plans to ensure long-term growth and success of the business
• Stay abreast with current industry standards and practices
• As an ambassador for the brand, you’ ll have strong connection to your community, be engaged with all new happenings in the city and attend events

Qualifications:

• Post-secondary degree in Marketing or an equivalent field
• 6+ years of marketing experience, real estate development or related field is a plus
• A comprehensive knowledge of the foundations of multi-channel marketing
• Exceptional project management and event coordination skills
• Strong written and verbal communication skills, to write copy for advertisements, social media and blog articles and work effectively with internal and external stakeholders
• Experience developing brand strategies with proven market share growth to deliver data-driven results
• Advanced knowledge of Google Analytics, social media channels, website analytics, SEO, and consumer behavior
• Excellent experience developing content, schedules, and community engagement
• Proven experience developing full-scope marketing plans to drive project launches and tempo strategies
• Be comfortable with public speaking as you will be presenting your marketing launch plan to customers and clients

What you can expect:

• Positive, collaborative, professional and fun environment
• Compensation range $90, 000 – $100 000per year
• Excellent benefits package with unlimited vacation

Only candidates already eligible to work in Canada will be reviewed. Only qualified candidates will be contacted.

#IND

Company: The Headhunters

Expected salary: $100000 per year

Location: Toronto, ON

Job date: Mon, 07 Jun 2021 22:08:23 GMT