Senior Marketing Strategiest

Job title: Senior Marketing Strategiest

Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:
Please note this is a 9 month contract position.
Are you moved by great marketing? Do you believe great marketing can be as simple as a timely solution to an unmet need? What about uncovering that need – can you turn data into a hypothesis, then assess impact through analytics and storytelling only to spark the process again?

If you found yourself emphatically nodding along, then you are the modern marketer we want to hear from.

The Client Experience Office (CXO) is home to a talented team of marketers, business and process owners. Within our Client Connect Pods, we turn raw ideas into real campaigns using a self-contained, self-governing group of experts who crave results.

As the Sr. Marketing Strategist, you are at the forefront of Pod (team) workflow’s idea generation. You will use data to create a hypothesis, communicate the strategy and tactics to stakeholders, and drive the concept to market. You will steer analytics and insights to covert raw results into impact statements, concluding one idea while catalyzing another.

As a senior leader within the Pod, your work directly shapes Pod capacity and business goal achievement. Throughout delivery, you will actively manage stakeholder expectations (timelines, target setting, performance optimization, and impact reports), pivoting delivery to maximize value creation.

If you’re a seasoned marketer looking to modernize your skills and shape how Sun Life stays ahead of the curve, we want to hear from you.

What will you do?
Business Management

• Design campaign strategies that drive the business and member engagement metrics
• Support development of Epic readiness (key strategy) packages, prepare quarterly and annual business reviews
• Report results and elevate to impact statements (key drivers, key actions)

Performance Marketing

• Champion a continuous improvement mindset across all marketing and client engagement performance levers (copy, design, capabilities, data linkages, UX, targeting)
• Implement Behavioural Economic principles to deliver a strong A/B pipeline

Marketing Delivery & Flawless Execution

• Drive end-to-end delivery (ideation to execution) of client engagement campaigns across email, web, mobile, and call centre by leveraging data to create optimized target segments
• Manage, create (copy write, build in AEM) and curate marketing content through Creative Design and UX Design teams

Leadership

• Lead and live your work with an Owner’s Mindset (believe that your ideas and contributions matter)
• Champion the agile process (data-informed strategies that create unique Client and Organizational value) across partners network

What do you need to succeed?

• 6 years of Tier 1 marketing experience (Mass, Digital, Targeted)
• Analytical and problem solving skills
• Communication skills (campaign briefing, post-campaign presentations & reporting)
• Experience leading through influence
• Experience owning or contributing towards a P&L
• Familiar with AEM (Adobe Experience Manager), Tableau, and Wrike
• Familiar with Agile Marketing principles

What’s in it for you?

• Being part of our journey in developing the next greatest digital experience
• An environment of continuous learning and improvement
• Being part of an organization that offers the best experience by doing what is right and caring for our Clients

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:
67,400/67 400 – 110,100/110 100
Job Category:
Marketing

Company:

Expected salary: $67400 – 110100 per year

Location: Toronto, ON

Job date: Mon, 24 May 2021 22:45:56 GMT